This project took place in the course 'Advertising Design' during the fall semester of my Senior year of college, and was later refined in 'Design Portfolio' in Spring 2020. The project required students to select a nonprofit organization of their choice and design a PSA/social awareness advertising campaign for that brand. I chose to develop a PSA campaign for the organization Born Free USA, an established nonprofit that strives to end various forms of animal cruelty and exploitation. 

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The purpose of my campaign was to raise awareness on the Exotic Pet Trade, a multi-billion dollar industry in which exotic animals are illegally traded, sold, and purchased within the United States as domestic pets. Campaign components included an informative brochure, three print advertisements, a social media advertisement, and a campaign landing page.